IPROLIVE’s Live Printing Activation for Adidas x Labrum London Fun Run

Client Overview: Adidas and Labrum London Collaboration

Client:
Adidas in collaboration with Labrum London

Event:
Adidas x Labrum London Fun Run

Location:
West London

Objective:

The Adidas x Labrum London Fun Run aimed to promote the partnership between Adidas and Labrum London by creating a unique and engaging experience for participants. The focus was on the customisation and personalisation of running vests, highlighting the exclusivity of the collaboration.

Background: Adidas x Labrum London Fun Run

Adidas, a global leader in sportswear, teamed up with Labrum London, an innovative fashion brand renowned for its cultural storytelling and fusion. Together, they launched a limited edition line of running vests. To create buzz around this new collection, they organised a fun run in West London, offering participants an interactive and memorable experience.

Challenge: Creating a Memorable and Engaging Experience

Adidas and Labrum London wanted to go beyond a typical fun run by offering participants an unforgettable experience. The challenge was to engage participants through personalisation, fostering a sense of community and exclusivity. This required a partner who could deliver high-quality, on-demand customisation in a dynamic event setting.

Solution: IPROLIVE’s Expertise in Live Printing Customisation

IPROLIVE was selected to manage the on-the-spot customisation of running vests for event participants. Their expertise in live printing operations at events made them the ideal partner for this activation, ensuring that each participant received a high-quality, personalised vest.

Implementation Strategy

Pre-Event Coordination

  • Design Integration:
    IPROLIVE collaborated closely with Adidas and Labrum London to incorporate custom designs and branding into the printing templates, ensuring a seamless integration with the event’s aesthetic.
  • Logistics Planning:
    Extensive planning sessions were held to prepare all necessary equipment, including mobile printing stations, pre-prepared logos, and blank running vests, ready for the day of the event.

Event Setup and Staff Training

  • Mobile Printing Stations:
    IPROLIVE set up a mobile printing station within the retail area near the starting line, making it easily accessible for participants.
  • Staff Training:
    IPROLIVE staff were trained to operate the printing equipment efficiently and assist participants in selecting their designs and customizations, ensuring a smooth and enjoyable experience.

Live Customisation Process

  • Design Selection:
    Participants had the option to choose from a range of pre-approved logo designs and customisation options that reflected the Adidas x Labrum London collaboration.
  • On-Demand Printing:
    Utilising state-of-the-art printing technology, IPROLIVE ensured quick turnaround times, allowing participants to receive their customised vests within minutes.
  • Quality Assurance:
    Each printed vest was meticulously checked to ensure vibrant colors and sharp details, meeting the high standards expected by both Adidas and Labrum London.
Participant Engagement and Community Building

The live printing activation provided an engaging and interactive experience that captivated participants and onlookers alike. By enabling runners to personalise their vests, IPROLIVE helped to build a strong sense of community and belonging, which aligned perfectly with the event’s spirit of inclusivity and collaboration.

Results: High Engagement, Social Media Buzz, and Positive Feedback
  • High Engagement:
    The live printing station attracted a significant portion of participants, with many opting to customise their vests, making it one of the event’s standout features.
  • Social Media Impact:
    The activation generated substantial social media buzz, with participants eagerly sharing their unique vests and experiences, which amplified the reach of the Adidas x Labrum London collaboration.
  • Positive Feedback:
    Both Adidas and Labrum London received overwhelmingly positive feedback from participants, who praised the quality and uniqueness of their personalised vests.
Conclusion: IPROLIVE’s Impact on the Adidas x Labrum London Collaboration

IPROLIVE successfully delivered a seamless and engaging live printing experience at the Adidas x Labrum London Fun Run. Their on-demand customisation service not only enhanced the participant experience but also generated significant social media traction and reinforced the collaborative spirit of the event. This case study underscores IPROLIVE’s capability to execute high-quality, on-demand printing services in dynamic event environments, making them an invaluable partner for future brand activations.