IPROLIVE specialises in creating personalised, on-demand merchandise for events and brand activations. Known for delivering high-quality, bespoke printed products, IPROLIVE enhances guest experiences at prestigious events, making them a trusted partner for luxury brands.
Client:
Aston Martin, the iconic British luxury sports car manufacturer
Event:
Aston Martin, the iconic British luxury sports car manufacturer
Aston Martin sought to elevate their hospitality experience at the Goodwood Festival of Speed, a prime venue to engage with VIP guests and strengthen their brand presence among an elite audience.
The Challenge
Aston Martin aimed to offer a unique and memorable experience for VIP guests in their hospitality suite by providing custom-printed caps with guests’ initials. The challenge for IPROLIVE was to deliver this service seamlessly, ensuring high-quality prints, quick turnaround times, and integration with the luxury ambiance of the Aston Martin suite.
Implementation
Planning & Setup
- Customisation Options:
IPROLIVE collaborated with Aston Martin to decide on the design, font, and placement of the initials on the caps, ensuring they aligned with the brand’s sophisticated image. - Logistics:
IPROLIVE meticulously planned the setup of live printing equipment to blend seamlessly with the Aston Martin hospitality suite’s luxurious setting. - Staff Training:
Staff were trained to operate the printing machinery efficiently and to interact professionally with high-profile guests, maintaining the high standards expected in a VIP environment.
On-Site Execution
- Guest Interaction:
Upon arrival, VIP guests were welcomed and offered the opportunity to personalise their caps by choosing their initials, adding a personal touch to their experience. - Live Printing:
Using state-of-the-art printing technology, IPROLIVE customised the caps on the spot. The process was designed to be quick, taking only a few minutes per cap, ensuring minimal wait times. - Quality Control:
Each cap underwent strict quality control to ensure that the print quality met Aston Martin’s luxury brand criteria, ensuring a product that reflected the exclusivity of the brand.
Enhancing the Experience
IPROLIVE’s staff went beyond just providing a service; they engaged with guests, explaining the printing process and emphasising the uniqueness of their personalised caps. This interactive element became a highlight of the hospitality suite, enhancing the overall guest experience.
Results
Guest Satisfaction
The personalised caps were a hit among VIP guests. Watching their initials being printed live added a unique and memorable touch to their visit. The feedback was overwhelmingly positive, with guests appreciating the thoughtful and exclusive memento.
Brand Engagement
Aston Martin successfully enhanced brand engagement by offering a personalized and luxurious experience. The live printing service aligned perfectly with the brand’s values of exclusivity and attention to detail, leaving a lasting impression on VIP guests.
Seamless Integration
IPROLIVE’s efficient setup and professional execution ensured a smooth operation throughout the event. The collaboration demonstrated IPROLIVE’s ability to deliver bespoke solutions that integrate seamlessly into high-profile brand environments.
Conclusion
IPROLIVE’s partnership with Aston Martin at the Goodwood Festival of Speed showcased their expertise in delivering high-quality live printing services that enhance guest experiences. By providing personalised caps with precision and flair, IPROLIVE helped Aston Martin create a memorable and engaging hospitality experience for VIP guests, reinforcing the luxury and exclusivity of the Aston Martin brand. This case study highlights the importance of customisation and interactivity in modern brand activations, demonstrating IPROLIVE’s ability to achieve exceptional results in high-stakes environments.