IPROLIVE at the Aston Martin Vanquish V12 Launch

Aston Martin hosted two exclusive invitation-only events at Middleton Lodge and Lakes by Yoo to unveil the new Vanquish V12, targeting VIP clientele with a bespoke luxury experience. To enhance the personalisation and exclusivity of the events, IProLive was commissioned to deliver an innovative live printing activation, providing custom Aston Martin-branded credit card holders embossed with the initials of attending guests.

1. Elevate Guest Engagement: Provide a highly personalised and luxurious gift that reflects the essence of the Aston Martin brand.
2. Strengthen Emotional Connection: Align the activation with the craftsmanship and attention to detail inherent to the Vanquish V12.
3. Memorable Brand Experience: Ensure the events left a lasting impression that resonated with the exclusivity and prestige of the Aston Martin lifestyle.

Locations:

1. Middleton Lodge (North Yorkshire, UK): A Georgian country retreat, creating an intimate and sophisticated setting for discerning guests.
2. Lakes by Yoo (Cotswolds, UK): A luxurious private estate known for its serene environment and elite clientele, perfectly suited to the Aston Martin brand.

Format:
Each event was designed as a curated journey that ended with a personalised keepsake: a premium leather Aston Martin-branded credit card holder, live-embossed with the initials of each guest.

Set up & Integration:
IProLive worked from branded live printing stations at both venues. The setup was elegant and seamlessly blended with the luxury atmosphere of the events.

Guest Engagement:
• Guests interacted with the live personalisation team, selecting their initials for embossing.
• Each cardholder was made from high-quality leather, bearing Aston Martin’s logo to reinforce the brand association.

Real-Time Personalisation:
• Using state-of-the-art print machines, IProLive produced each personalized item within minutes, allowing guests to witness the process and appreciate the craftsmanship.

Presentation:
• Completed cardholders were presented in bespoke Aston Martin gift boxes, adding a touch of sophistication and exclusivity.

1. Elevated Brand Connection:
   Guests expressed delight at the level of personalisation, deepening their emotional connection to Aston Martin and the Vanquish V12.
2. Premium Gifts:
   The custom cardholders served as tangible, luxurious mementos, keeping Aston Martin top-of-mind for guests well beyond the event.
3. Event Metrics:
   • Over 120 custom cardholders were embossed across the two locations.

The live printing activation by IProLive added an innovative, personalised touch to Aston Martin’s Vanquish V12 launch events at Middleton Lodge and Lakes by Yoo. By focusing on craftsmanship and exclusivity, the activation mirrored the core values of Aston Martin, leaving a lasting impression on VIP attendees.